Drill: Routes Transport Main Pitch
Freight and logistics optimization. You're calling operations and supply chain leaders who already move freight regularly, offering a quick rate comparison or spot quote.
Optimization, not urgency — many already have providers but are open to better pricing or reliability.
Relevancy: highlight common shipping issues, validate fit, position as a complementary option, book the intro call.
Conversational, low-pressure, and non-disruptive.
“But here’s _____ thing [NAME], _____ the reason _____ I’m calling… _____ been talking _____ a lot _____ shippers this _____, and for _____ most part, _____ getting smacked _____ by chargebacks, _____ freight, late _____, and border _____. These areas _____ been frankly _____ crushing margins.”
🔊 Successful Call Recordings
Listen to these top reps to model their tonality, pacing, and downward inflection:
Routes Transport Main Pitch
Tone: Conversational, low-pressure, and non-disruptive
But here’s the thing [NAME], and the reason why I’m calling… I’ve been talking to a lot of shippers this year, and for the most part, everyone’s getting smacked around by chargebacks, damaged freight, late fees, and border delays. These areas have been frankly just crushing margins.
And the big question I keep getting is… can you get a better price without sacrificing quality?
So our answer to that at Routes is—we don’t make customers fit into our mold. We actually build around your business and your shipping needs.
We’re not just one of those run-of-the-mill freight forwarders using load boards, giving you a cheap rate knowing it’ll show up late or damaged.
We’re a bit more boutique than that, and we utilize a very trusted and vetted partner carrier base.
That allows us to handle everything from LTL, FTL, drayage, intermodal, flatbed, volume… all the way through to more niche stuff like white glove, reefers, air, and overseas.
Basically, you name it—we can ship it.
And it’s all managed through a really simple dashboard that gives you real-time visibility across your freight from cradle to grave.
💡 Tip: Hover or click on the highlighted industry terms (like chargebacks, LTL, FTL) to view definitions instantly.
Hit Every Transition Phrase
Check off each anchor phrase as you recite the pitch out loud:
Self-Critique Log
Note your downward inflection points, pacing speed, and coachability adjustments: